Reflect on the following:

The L’Oreal slogan "Because you're worth it” spearheaded a revolution in beauty product marketing. The original line “Because I’m worth it,” spoken by a woman directly to camera in the 1971 L’Oreal TV commercial, broke the mould of women’s beauty products being about women being attractive to men. Rather, the groundbreaking commercial celebrated the woman’s perspective and experience of her hair care and self-worth without mention of a man.

While there is validity in women knowing their worth without regard to men or their physical appearance, the slogan remains ironically tragic. It was created to sell products to women, products that inherently rely on women being discontent with their appearance. In this way L’Oreal’s “because you’re worth it” appeals to a woman’s desire to feel valued while backhandedly telling her she isn’t enough as she is. L’Oreal’s “worth it” is conditional, shallow and financially motivated.

The Bible says you're worth it very differently. Rather than wanting to sell you something God wants to give you something. In fact God has bought you something more precious and of greater cost than anything else on earth. When Jesus reached out his arms to be nailed to the cross he was showing you the measure of your worth to God. And it is way beyond being worth a bottle of hair colour!

Ephesians 1:7-8 announces, “In Jesus we have redemption through his blood, the forgiveness of sins, in accordance with the riches of God’s grace that he lavished on us.”

On the cross Jesus was paying the price of your sin and buying with his death your eternal forgiveness. The crucifixion of Christ is God’s declaration “because you’re worth it.” Worth the sacrifice of His only perfect Son. Not because we are good, or beautiful or accomplished, but because we are loved.

Can you accept your worth to God? Can you accept His lavish gift of forgiveness and love through Jesus?

Prayer: Dear God, It’s hard to believe I’m worth so much to you that you sacrificed your precious Son Jesus to purchase my forgiveness. May I trust in your love and forgiveness always. Amen.